The Cupcheck Cancer tournament brings together the hockey community to raise critical funds for brain cancer research through UW Neuro-Oncology. Last year alone, we raised $14,622.98 and donated $10,300 directly to support cutting-edge research and patient care.
As a sponsor, you'll gain visibility among passionate hockey players and families while making a meaningful difference in the lives of those affected by brain cancer. Our 2026 tournament has expanded to include two sheets of ice, creating even more opportunities to showcase your brand and support this vital cause.
Ready to make an impact? Contact us at fundraising@liveforkwags.com and ask about any of our sponsorship packages below.
The Sun Prairie Ice Arena has proudly hosted the Cupcheck Cancer Tournament since its beginning. We could not do this without the generous donation of ice time which allows us to keep the money raised going primarily toward brain cancer research at the UW Neuro Oncology Department. SPICE is a valuable partner in building community in Sun Prairie. We thank them deeply for their service and accomodation. Be sure to check out the multitude of programs they offer, between figure skating, public skates, youth hockey, or adult hockey, there's something for everyone at The Sun Prairie Ice Arena.
Visit them today! https://sunprairieice.com/
Start your partnership with Cupcheck Cancer at an accessible level. Perfect for small businesses and individuals who want to support brain cancer research while gaining basic digital recognition.
Name listed on tournament website sponsor page
Thank you shoutout on social media
Listed in digital tournament program
Digital sponsor certificate
Step up your impact with enhanced visibility across our digital and physical presence. This package offers meaningful brand exposure while supporting a critical cause in the hockey community.
All Penalty Box benefits
Individual social media recognition (1 post)
Logo (small) on tournament website
Name on “Thank You” signage at venue
Maximize your tournament presence with prominent branding and comprehensive recognition. Ideal for businesses seeking substantial visibility throughout the entire event and campaign period.
All Assist benefits
Logo on event banners at venue
Individual soc. media feature (2 posts)
Listed in printed tournament program
Logo in participant welcome email
Become our premier partner with maximum exposure and exclusive benefits. This top-tier package provides comprehensive marketing opportunities while making the greatest impact in funding brain cancer research.
All Hat Trick benefits
Social media spotlight (4 posts throughout campaign
Booth/table space at venue
Medium logo on all printed materials
Recognition during daily events